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SEGA 60 years | New poster boy has a cool story

by ace
SEGA 60 years | New poster boy has a cool story

Image: Youtube reproduction.

On June 3, Sega will be reaching a historic milestone, celebrating no less than 60 years of life. And as the date approaches, the Japanese company has already started its round of commemorative announcements. And the most of it is full of references to the company's past.

To start work around a date that automatically refers to so much nostalgia, SEGA chose a new poster boy that goes deep into this concept. That's because the character of the new commercials of this phase goes by the name of SEGA SHIRO, which is played by Maito Fujioka, who in real life is the son of Segata Sanshiro, an iconic figure who in Japan starred in numerous commercials for Sega in the 90s. talk more about this classic reference, check out the new commercial:

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Who was Segata Sanshiro

Segata Sanshiro (played by actor Fujioka Hiroshi) was a kind of Japanese “Chuck Norris”, who with his classic kimono and closed face, always appeared in the most unusual situations to give his message about the video game of the time: Sega Saturn.

The character was a parody of Sugata Sanshiro, a fictional judoka from one of the films of the renowned filmmaker of Akira Kurosawa. In addition, the character's name is a happy pun with the Japanese pronunciation for the name of the console.

Check out some commercials of the poster boy who was more popular than Alex Kid on this mission over there:

Among the works of the actor, who is now 74 years old, the most notable was his performance as the original protagonist of Kamen Rider, a Japanese series aired between 1971 and 1973.

SEGA 60 years | New poster boy has a cool storyTakeshi Tongo (left) and the hero Kamen Rider. Images (Youtube reproduction).

Like father Like Son

As yet, there are not many clues as to how Segata Sanshiro's son will appear in commercials going forward. However, what has been seen so far is more than a classic. The sudden entry and the kimono under the shoulders already set the tone that a lot of cool things are coming.

SEGA Introduces Maito Fujioka As New Spokesperson "Sega Shiro ...

At the Sega website, the company says it has “special content” planned for June 3, 2020, the company's 60th anniversary date.


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